When Nissan wanted to launch their new urban passenger vehicle, the QASHQAI, in Finland they needed a popular urban location with excellent footfall and large spaces. The Kamppi Centre in Helsinki was the perfect destination for them. With over 800,000 visitors a week the Kamppi Centre ensured massive exposure for the QASHQAI in its stunning atrium which was branded along with entrance doors to raise awareness of the launch.
The launch also coincided with a busy week of activities at the Kamppi Centre which were to celebrate its first birthday.
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